To keep our local service seamless, our core essentials remain stocked within the UK. Amazon UK is now our official partner for these items—they handle all local shipping and provide dedicated customer support for these orders, ensuring you get your merino fast and with local care.
Our UK Website is Closing — Our Merino is Still Here
A Personal Note from Our Founders: Bringing Our Family Home
After over a decade in the UK, we brought our family home to New Zealand two years ago. To balance our passion for premium merino with raising our three young children, we have made the decision to close the smartmerino.co.uk store to simplify our lives and give our time back to our family.
While our UK website is closing, we have ensured you still have two great ways to shop with us.
Warm regards,
Saphire & Chris
UK Essentials: Fulfilled & Supported by Amazon UK
The Full New Zealand Collection
Browse our complete range of premium apparel, now available direct from our warehouse in Taupaki. Access every style, colour, and brand—including lines previously unavailable in the UK.
International Delivery from NZ
Orders placed here are dispatched directly from New Zealand. Delivery typically takes 7–14 business days. As these are international orders, you may be responsible for local UK VAT or customs fees upon arrival.
Tax & Duties
UK customs charges may apply. These are determined by HMRC and are separate from your order total at checkout.