Step into comfort with Smart Merino’s premium New Zealand made merino and wool products. Your exclusive 10% discount and the 5% donation is already applied—no code needed! Just shop, add to cart, and the savings will appear at checkout. Support the RSA and stay cozy in our luxurious merino & strong wool range. Warmth and style await you.

The Natural Choice for
Warmth, Comfort and Quality

New Zealand Made
Merino Clothing

SHOP MENS SHOP WOMENS

The Natural Choice for
Warmth, Comfort and Quality

New Zealand Made
Merino Clothing

SHOP MENS SHOP WOMENS

What Our Customers Love

Premium Softness
& Comfort

Ultimate Warmth
& Insulation

Anti-Odour
Protection

Bulk-free
& Lightweight

Durable, Versatile
& Flexible

Eco-Friendly
& Sustainable

So warm!!

"So warm and comfy, beautifully soft and lets your skin breath. Have recommended to all my friends"

Nikki Sherman

Can't go through a Winter without these!

"What a beautiful product - warm, soft, extreme comfort."

Jen

Must have product!

"Great fit, comfortable, and warm. They're so good I bought another 6 after purchasing 2. Excellent customer service."

Vevey

Awesome merino

"Love the quality and fit. So comfy to wear. Will definitely buy again."

Barbara Ball

Great products

"Wearing Merino has made such a difference to how comfortable I feel doing my outdoor job."

Paula Kelly

A Good Choice

"Fits well, made well, feels warm and comfy."

Robyn O'Sullivan

Best sellers

Discover the products other people love the most
Brass Monkeys Long Sleeve
Brass Monkeys

Merino Long Sleeve

From $84.99 NZD
Merino Men's Singlet
Brass Monkeys

Merino Men's Singlet

$79.99 NZD
Merino Long Johns Underwear Men's
Brass Monkeys

Merino Men's Long Johns

From $74.99 NZD
Merino V Neck Short Sleeve Men's
Brass Monkeys

Merino Short Sleeve V Neck

$84.99 NZD
Merino Men's Boxers
Brass Monkeys

Merino Men's Boxers

$64.99 NZD
New Zealand Merino Short Sleeve Men's
Brass Monkeys

Merino Short Sleeve

From $84.99 NZD
Merino Neck Warmer
Brass Monkeys

Merino Neck Warmer

$29.99 NZD
Brass Monkeys Merino Strong Wool Comfort Pullover Quarter Zip - Storm Grey
Brass Monkeys

Strong Wool Pullover

$249.99 NZD
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Strong Wool Beanie

Strong Wool Beanie

$39.99 NZD
Brass Monkeys Strong Wool Comfort Jacket - Storm Grey

Strong Wool Jacket

$299.99 NZD
Brass Monkeys Merino Strong Wool Comfort Pullover Quarter Zip - Storm Grey

Strong Wool Pullover

$249.99 NZD

Discover Exceptional Warmth, Comfort, and Craftsmanship with Our New Zealand Made Apparel

The Smart Choice for Thermal Wear

Introducing the Ultimate in Lightweight Insulation and Warmth

  • 40% warmer than cotton, trapping air between the fibres to create a cozy layer of warmth

  • Absorbs 30% of its weight in moisture and wicks away sweat, keeping you dry and fresh even when wet

  • Over 50% more breathable than polypropylene or cotton, preventing overheating and regulating your body temperature
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For All Seasons and Activities

Experience Premium Softness, Comfort and Versatility

  • Silky soft, itch-free luxury with fibres that are six times finer than human hair

  • Fit snugly and move freely with clothing which hugs your body and stretches with you

  • Versatile and durable clothing for any challenge and activity

  • Layer for extra warmth or worn alone, designed for all seasons and weather conditions
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Hand Made in New Zealand, Not in Sweat Shops

Ethically Made in New Zealand

  • Merino clothing is a part of NZ culture and lifestyle, made with quality and care by local experts

  • We support local families who work from home and are paid a fair and honest wage

  • Quality and care in every stitch of merino clothing

  • Family owned and operated

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Smart Merino, the Eco-Friendly Choice

100% NATURAL

SUSTAINABLY SOURCED

5X LESS WATER

THAN COTTON

2X LESS ENERGY

THAN COTTON

RENEWABLE MATERIALS

BIODEGRADABLE

Shop our brands

Brass Monkeys

Brass Monkeys™ merino thermals are durable and functional. Ideal for work, the outdoors and travelling, providing you with natural comfort and warmth.

From Merino With Love

From Merino with Love is a collection of superior quality thermals and base layers for women. Designed and made in New Zealand from fine merino wool.

Nature's Secret

Nature's Secret is a range of luxury merino lingerie, underwear and delicates made with the softest, most comfortable fine New Zealand merino wool.

LATEST FROM OUR BLOG

The freshest and most exciting news
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FREE SHIPPING

Free shipping on all NZ orders above $100, and $200 for AU orders

SUPPORT 24/7

Contact us 24 hours a day, 7 days a week

30 DAYS RETURN

Simply return it within 30 days for an exchange.

100% PAYMENT SECURE

We ensure secure payment with PEV