In the last 20 years, almost every major merino brand has done the same thing: they started here in New Zealand, built a reputation for quality, and then quietly moved their manufacturing to factories in Vietnam or China to cut costs.
We didn't. And we never will.
At Smart Merino, we believe that "New Zealand Merino" should actually be made in New Zealand. It’s not the cheapest way to do it, but we believe it’s the right way. Here is the real difference between grabbing a layer from us versus the "Big Name" brands at the mall.
✅ Smart Merino
Made in New Zealand
Cut, sewn, and finished by locals. We support kiwi jobs and keep the craft alive right here in Auckland.
100% Merino Focus
Pure natural warmth. We don't dilute our core thermal baselayers with cheap nylon fillers.
Direct Pricing
You pay for the premium wool, not a global billboard campaign or a CEO's private jet.
The "Big Brands"
Made Offshore
Usually mass-produced in Vietnam or China to maximize corporate profit margins.
Synthetic Blends
Often blended with plastic (nylon/polyester) to cut costs, which can hold odors and feels less natural.
The "Brand Tax"
A huge chunk of the price tag goes to marketing, rent for flagship stores, and middlemen.
"Quality is remembered long after the price is forgotten."
We exist for the people who still check the label. If you want gear that is honestly made, ethically sourced, and 100% New Zealand, you’re in the right place.
Shop the NZ Made Range
